# Build Club Community — Brand Dossier

Lineage: Build Club → Build Club Community. This dossier covers **Build Club Community** (the focus) plus its parent brand **Build Club**, whose identity it inherits (logos, core tokens, shared voice).

## Brand: Build Club Community
> The world's most collaborative AI community.

Build Club Community is the gathering place for builders — 60+ cities, 70K members, by the team behind Solaris. Its identity is loud, optimistic, and tactile: the three-part mark, a sticker-first culture, and a signature holographic foil that any shape, icon, or word can be cut from. Electric blue leads, tangerine punctuates, set in Neue Regrade over Satoshi.

- Type: Community
- Path: /build-club/community
- Assets: https://brand.buildclub.ai/brands/build-club/community/

### Typography
- Display: Neue Regrade — 130% line height, −2% tracking
- Body: Satoshi — 150% line height, 0% tracking
- Mono: PT Mono — 150% line height, 4% tracking

**Scale**
- Heading 1: 56px/120% Semibold (heading) — Hero and largest section headings
- Heading 1: 40px/120% Semibold (heading) — Primary page headings
- Heading 2: 32px/130% Semibold (heading) — Section headings
- Heading 2: 24px/130% Semibold (heading) — Subsection headings
- Heading 3: 20px/140% Semibold (heading) — Card headings
- Body lg: 18px/140% Medium (body) — Heading 3 support text
- Body: 16px/140% Medium (body) — Text base
- Small: 14px/130% Medium (body) — Text sm
- X Small: 12px/120% Regular (body) — Text xs

### Color

**Roles**
- Primary: Blue `#0068F9` (token `core/blue/700`)
- Secondary: Tangerine `#FF4E27` (token `core/tangerine/700`)
- Accent: Violet `#B265FF` (token `core/violet/500`)
- Neutral: Neutral `#464246` (token `core/neutral/700`)

**Surfaces**
- Background: `#FFFFFF`
- Card: `#FFFFFF`
- Muted: `#F4F4F0`
- Border: `#EEEEEE`
- Border strong: `#CBCBCB`
- Text: `#3C3C3C`
- Subtext: `#818181`
- Inverse: `#3C3C3C`

**Ramps**
- Blue (Primary, figma): 50 `#F7FBFF`, 100 `#E8F2FF`, 200 `#C7DEFE`, 300 `#A6CBFC`, 400 `#85B7FC`, 500 `#63A3FC`, 600 `#428FFB`, 700 `#0068F9`, 800 `#0045A6`, 900 `#002F6F`
- Tangerine (Secondary, figma): 50 `#FFECE7`, 100 `#FFD8CF`, 200 `#FFC5B8`, 300 `#FFB2A1`, 400 `#FF9C82`, 500 `#FF8464`, 600 `#FF6B46`, 700 `#FF4E27`, 800 `#A4381E`, 900 `#512114`
- Violet (Accent, derived): 50 `#F8F3FF`, 100 `#F1E9FF`, 200 `#E4D2FF`, 300 `#D3B6FF`, 400 `#C28EFF`, 500 `#B265FF`, 600 `#9F4DF5`, 700 `#8A35E0`, 800 `#6A2DB0`, 900 `#4A1F7A`
- Neutral (Neutral, derived): 50 `#FBFAFA`, 100 `#F2F1F3`, 200 `#E7E5E4`, 300 `#D2D0D4`, 400 `#A8A29E`, 500 `#78716C`, 600 `#57534E`, 700 `#464246`, 800 `#292524`, 900 `#1C1917`

**Gradients**
- Electric: `linear-gradient(120deg, #1E78FF 0%, #B265FF 100%)`
- Hot edge: `linear-gradient(90deg, #1E78FF 0%, #B265FF 50%, #FF4E27 100%)`
- Holographic foil: `linear-gradient(110deg, #A8E6FF 0%, #C6B8FF 26%, #FFE7B0 52%, #B8FFD9 72%, #FFC2E8 100%)`

**Core tokens** (shared by every brand)
- Text `#464246` — token `text/default` — Default body + heading color
- Icon `#464246` — token `icon/default` — Default icon color
- Icon brand `#5A55E4` — token `icon/brand` — Brand-tinted icons
- Surface `#F2F1F3` — token `surface/light` — Muted surfaces, fills
- Border `#F2F1F3` — token `border/default` — Hairline dividers
- Border dark `#D2D0D4` — token `border/dark` — Stronger dividers
- Border strong `#464246` — token `border/strong` — High-contrast outlines
- Canvas `#FBFAFA` — token `neutral/50` — App background
- White `#FFFFFF` — token `white` — Cards, sheets
- Black `#000000` — token `black` — Max contrast

**Community accessory pairs** — Extra Build Club Community pairs. Use the deep tone with its paired light tint.
- Blue: `#0068F9` · light `#D6E7FF` (deep + tint)
- Green: `#009BA4` · light `#D5F5F7` (deep + tint)
- Lime: `#9BB400` · light `#EFFE93` (deep + tint)
- Pink: `#98007D` · light `#FFBBF3` (deep + tint)
- Purple: `#6A45FF` · light `#DDD5FD` (deep + tint)
- Orange: `#FF4E27` · light `#FFB2A1` (deep + tint)

**Tier / Leaderboard** — Rank tiers shared across brands — each a metallic gradient.
- Platinum: gradient `linear-gradient(200deg, #E5F3FF 0%, #8FACCA 100%)`
- Gold: gradient `linear-gradient(200deg, #FAF0CB 0%, #E6C23B 100%)`
- Silver: gradient `linear-gradient(200deg, #F5F5F5 0%, #C0C0C0 100%)`
- Bronze: gradient `linear-gradient(200deg, #F2DACA 0%, #C08B68 100%)`

### Voice & Tone
Tones: Optimistic, Inclusive, Energetic

**Do**
- Say "anyone can" — lower the barrier.
- Lead with momentum and shipping.
- Name the city and the people — it's a community.
- Let the stickers carry the fun.

**Don't**
- Don't gatekeep or sound elite.
- Don't be corporate or flat.
- Don't overuse the foil — it's a highlight, not a background.
- Don't blur into the other Build Club brands.

### Principles
- **Anyone can AI** — Lower the barrier. The community is for everyone building with AI, in every city — not just the experts.
- **Sticker-first** — Identity is tactile and fun. Emoji, pixel, and holographic stickers carry the personality across products and marketing.
- **Local, everywhere** — 60+ cities, 70K members. We name the place and the people — community is specific, not abstract.

### Motif & Background
**Foil, grid & globe** — A faint perspective grid on white, the iridescent holographic foil as the signature surface, a globe for the cities, and scattered stickers with a little rotation.

---

## Parent brand: Build Club
> The community where builders ship.

Build Club operates several distinct brands. Some are products, some are sub-brands within a community — but each carries its own identity. This kit keeps them deliberately separate, so every brand can be browsed, themed, and copied on its own terms.

- Type: Organization
- Path: /build-club
- Assets: https://brand.buildclub.ai/brands/build-club/

### Typography
- Display: Host Grotesk — 130% line height, −2% tracking
- Body: DM Sans — 150% line height, 0% tracking
- Mono: PT Mono — 150% line height, 4% tracking

### Color

**Roles**
- Primary: Purple `#5A55E4` (token `core/purple/500`)
- Neutral: Neutral `#464246` (token `core/neutral/700`)

**Surfaces**
- Background: `#F8F7FF`
- Card: `#FFFFFF`
- Muted: `#EBE7FF`
- Border: `#E9E5F7`

**Ramps**
- Purple (Primary, figma): 50 `#F8F7FF`, 100 `#EBE7FF`, 200 `#DAD9F9`, 300 `#BEBBFF`, 400 `#8E8AF0`, 500 `#5A55E4`, 600 `#4C48D0`, 700 `#403CB5`, 800 `#34308F`, 900 `#29256B`
- Neutral (Neutral, derived): 50 `#FBFAFA`, 100 `#F2F1F3`, 200 `#E7E5E4`, 300 `#D2D0D4`, 400 `#A8A29E`, 500 `#78716C`, 600 `#57534E`, 700 `#464246`, 800 `#292524`, 900 `#1C1917`

**Gradients**
- Purple: `linear-gradient(89deg, #5A55E4 0%, #BEBBFF 100%)`

**Core tokens** (shared by every brand)
- Text `#464246` — token `text/default` — Default body + heading color
- Icon `#464246` — token `icon/default` — Default icon color
- Icon brand `#5A55E4` — token `icon/brand` — Brand-tinted icons
- Surface `#F2F1F3` — token `surface/light` — Muted surfaces, fills
- Border `#F2F1F3` — token `border/default` — Hairline dividers
- Border dark `#D2D0D4` — token `border/dark` — Stronger dividers
- Border strong `#464246` — token `border/strong` — High-contrast outlines
- Canvas `#FBFAFA` — token `neutral/50` — App background
- White `#FFFFFF` — token `white` — Cards, sheets
- Black `#000000` — token `black` — Max contrast

**Elements** — Content-type colors. Each pairs a deeper tone with a lighter tint — reverse background/icon as needed.
- Course: `#4B91F2` · light `#E6F0FF`
- Track: `#FCA966` · light `#FEECDF`
- Project: `#F87171` · light `#FFE7E7`
- Challenge: `#E0A80A` · light `#FFECCA`
- Quiz: `#8E8AF0` · light `#EBE7FF`
- Survey: `#3CBF82` · light `#D7FFEA`
- Game: `#DC79E5` · light `#F8DBFB`
- Bounties: `#0ACFDD` · light `#CFF0F3`
- Guide: `#464246` · light `#F2F1F3`
- Blog / Article / Report: `#464246` · light `#F2F1F3`
- Video: `#464246` · light `#F2F1F3`

**Tier / Leaderboard** — Rank tiers shared across brands — each a metallic gradient.
- Platinum: gradient `linear-gradient(200deg, #E5F3FF 0%, #8FACCA 100%)`
- Gold: gradient `linear-gradient(200deg, #FAF0CB 0%, #E6C23B 100%)`
- Silver: gradient `linear-gradient(200deg, #F5F5F5 0%, #C0C0C0 100%)`
- Bronze: gradient `linear-gradient(200deg, #F2DACA 0%, #C08B68 100%)`

### Voice & Tone
Tones: Direct, Energetic, Generous

**Do**
- Lead with the verb — build, ship, learn.
- Speak plainly and respect the reader's time.
- Celebrate what the community makes.

**Don't**
- Don't hype or overpromise.
- Don't bury the point in jargon.
- Don't blur the line between brands.

### Principles
- **Distinct by design** — Every brand keeps its own identity. Build Club never blends them.
- **Builder-first** — Made for people who ship — clear, fast, and useful over decorative.
- **In public** — We learn and build in the open, alongside the community.

### Motif & Background
**Purple wash** — A soft purple glow anchors Build Club surfaces — confident, communal, and unmistakably the core brand.