# Solaris Marketing — Brand Dossier

Lineage: Solaris → Solaris Marketing. This dossier covers **Solaris Marketing** (the focus) plus its parent brand **Solaris**, whose identity it inherits (logos, core tokens, shared voice).

## Brand: Solaris Marketing
> Your AI strategy, delivered.

This guide shows the theme of the Solaris sales prospectus. Soft white is the default canvas, and violet is the cool alternative. Paper veil surfaces, orange and indigo accents, editorial type, hairlines, and left-rule callouts form one light document system.

- Type: Marketing
- Path: /solaris/marketing
- Assets: https://brand.buildclub.ai/brands/solaris/

### Typography
- Display: Brawler — 130% line height, −2% tracking
- Body: DM Sans — 150% line height, 0% tracking
- Mono: PT Mono — Uppercase · 18% tracking

**Scale**
- Cover title: 60px/105% Regular (heading) — Prospectus cover
- Hero title: 50px/110% Regular (heading) — First content section
- Section title: 36px/115% Regular (heading) — Section headings
- Body: 16px/150% Regular (body) — Body copy
- Eyebrow: 11px/100% Medium (mono) — Labels and captions

### Canvas themes
- **Soft white (default)**
  - Background: `#FAF8F7`
  - Card: `#FFFFFF`
  - Muted: `#F1EFEA`
  - Border: `#E3E0D9`
  - Stars: `#5A55E4`
- **Violet**
  - Background: `#F0EEFA`
  - Card: `#FFFFFF`
  - Muted: `#E8E5F5`
  - Border: `#DDD9EC`
  - Stars: `#F4892C`

### Color

**Roles**
- Primary: Orange `#F4892C` (token `core/orange/700`)
- Secondary: Purple `#5A55E4` (token `core/purple/500`)
- Neutral: Neutral `#464246` (token `core/neutral/700`)

**Surfaces**
- Background: `#FAF8F7`
- Card: `#FFFFFF`
- Muted: `#F1EFEA`
- Border: `#E3E0D9`

**Ramps**
- Orange (Primary, figma): 50 `#FEFAF7`, 100 `#FEECDF`, 200 `#FFDABC`, 300 `#F9CCA9`, 400 `#FCC393`, 500 `#FEB97F`, 600 `#FCA966`, 700 `#F4892C`, 800 `#CC5C12`, 900 `#763104`
- Purple (Secondary, figma): 50 `#F8F7FF`, 100 `#EBE7FF`, 200 `#DAD9F9`, 300 `#BEBBFF`, 400 `#8E8AF0`, 500 `#5A55E4`, 600 `#4C48D0`, 700 `#403CB5`, 800 `#34308F`, 900 `#29256B`
- Neutral (Neutral, derived): 50 `#FBFAFA`, 100 `#F2F1F3`, 200 `#E7E5E4`, 300 `#D2D0D4`, 400 `#A8A29E`, 500 `#78716C`, 600 `#57534E`, 700 `#464246`, 800 `#292524`, 900 `#1C1917`

**Gradients**
- Default: `linear-gradient(257deg, #FEECDF 0%, #DAD9F9 100%)`
- Strong: `linear-gradient(85deg, #8E8AF0 0%, #FEB97F 100%)`
- Page Header: `linear-gradient(180deg, rgba(255,255,255,0) 0%, #FFFFFF 100%), linear-gradient(109deg, rgba(218,217,249,0.5) 0%, rgba(254,236,223,0.5) 100%)`
- Purple: `linear-gradient(89deg, #5A55E4 0%, #BEBBFF 100%)`

**Core tokens** (shared by every brand)
- Text `#464246` — token `text/default` — Default body + heading color
- Icon `#464246` — token `icon/default` — Default icon color
- Icon brand `#5A55E4` — token `icon/brand` — Brand-tinted icons
- Surface `#F2F1F3` — token `surface/light` — Muted surfaces, fills
- Border `#F2F1F3` — token `border/default` — Hairline dividers
- Border dark `#D2D0D4` — token `border/dark` — Stronger dividers
- Border strong `#464246` — token `border/strong` — High-contrast outlines
- Canvas `#FBFAFA` — token `neutral/50` — App background
- White `#FFFFFF` — token `white` — Cards, sheets
- Black `#000000` — token `black` — Max contrast

**Elements** — Content-type colors. Each pairs a deeper tone with a lighter tint — reverse background/icon as needed.
- Course: `#4B91F2` · light `#E6F0FF`
- Track: `#FCA966` · light `#FEECDF`
- Project: `#F87171` · light `#FFE7E7`
- Challenge: `#E0A80A` · light `#FFECCA`
- Quiz: `#8E8AF0` · light `#EBE7FF`
- Survey: `#3CBF82` · light `#D7FFEA`
- Game: `#DC79E5` · light `#F8DBFB`
- Bounties: `#0ACFDD` · light `#CFF0F3`
- Guide: `#464246` · light `#F2F1F3`
- Blog / Article / Report: `#464246` · light `#F2F1F3`
- Video: `#464246` · light `#F2F1F3`

**Levelling** — Solaris renders the learning ladder in purple — the top tier is a gradient.
- Learning / Beginner: `#F8F7FF` · icon `#5A55E4` (Entry tier)
- Intermediate / Enthusiast: `#DAD9F9` · icon `#5A55E4` (Mid tier)
- Expert / Advanced: gradient `linear-gradient(69deg, #34308F 0%, #5A55E4 100%)` · icon `#FFFFFF` (Top tier)

**Tier / Leaderboard** — Rank tiers shared across brands — each a metallic gradient.
- Platinum: gradient `linear-gradient(200deg, #E5F3FF 0%, #8FACCA 100%)`
- Gold: gradient `linear-gradient(200deg, #FAF0CB 0%, #E6C23B 100%)`
- Silver: gradient `linear-gradient(200deg, #F5F5F5 0%, #C0C0C0 100%)`
- Bronze: gradient `linear-gradient(200deg, #F2DACA 0%, #C08B68 100%)`

### Voice & Tone
Tones: Considered, Confident, Refined

**Do**
- Open every section with a mono eyebrow over a serif headline.
- Ration purple to one insight moment per section.
- Use the tint ladder — base for fills, deep for display, ink for small text.

**Don't**
- Don't invert to dark surfaces — emphasis is a lighter veil, not a darker block.
- Don't use the deprecated cream-and-cocoa sunburst palette.
- Don't box content — structure is hairlines and left rules, not cards.

### Principles
- **Light, never dark** — The soft-white canvas is the default, and the violet canvas is the cool alternative. Paper veil bands, hairlines, and the type scale create emphasis. Never use a dark inversion.
- **Space is the luxury** — Generous measure, hairline structure, and a strict spacing rhythm carry the premium feel.
- **The light is the motif** — Warm radial washes, drifting star fields, and starbursts echoing the mark do the decorating — content does the talking.

### Motif & Background
**Sunlight, veils & starbursts** — Ambient sun washes cluster top-left with a violet answer top-right; emphasis moments sit on fixed-attachment veil bands with drifting star fields; starbursts echo the mark in product orange and purple.

---

## Parent brand: Solaris
> Build Club, brought inside your company.

Solaris brings a private Build Club community, learning, and tooling into the enterprise. One identity carries the family: warm orange leads with a purple secondary over a light violet-tinted canvas, set in the Brawler serif — premium, editorial, and always light. The product and marketing pages each apply the system on their own terms.

- Type: Organization
- Path: /solaris
- Assets: https://brand.buildclub.ai/brands/solaris/

### Typography
- Display: Brawler — 130% line height, −2% tracking
- Body: DM Sans — 150% line height, 0% tracking
- Mono: PT Mono — 150% line height, 4% tracking

### Color

**Roles**
- Primary: Orange `#F4892C` (token `core/orange/700`)
- Secondary: Purple `#5A55E4` (token `core/purple/500`)
- Neutral: Neutral `#464246` (token `core/neutral/700`)

**Surfaces**
- Background: `#F6F5FC`
- Card: `#FFFFFF`
- Muted: `#EEECFB`
- Border: `#E9E6F5`

**Ramps**
- Orange (Primary, figma): 50 `#FEFAF7`, 100 `#FEECDF`, 200 `#FFDABC`, 300 `#F9CCA9`, 400 `#FCC393`, 500 `#FEB97F`, 600 `#FCA966`, 700 `#F4892C`, 800 `#CC5C12`, 900 `#763104`
- Purple (Secondary, figma): 50 `#F8F7FF`, 100 `#EBE7FF`, 200 `#DAD9F9`, 300 `#BEBBFF`, 400 `#8E8AF0`, 500 `#5A55E4`, 600 `#4C48D0`, 700 `#403CB5`, 800 `#34308F`, 900 `#29256B`
- Neutral (Neutral, derived): 50 `#FBFAFA`, 100 `#F2F1F3`, 200 `#E7E5E4`, 300 `#D2D0D4`, 400 `#A8A29E`, 500 `#78716C`, 600 `#57534E`, 700 `#464246`, 800 `#292524`, 900 `#1C1917`

**Gradients**
- Default: `linear-gradient(257deg, #FEECDF 0%, #DAD9F9 100%)`
- Strong: `linear-gradient(85deg, #8E8AF0 0%, #FEB97F 100%)`
- Page Header: `linear-gradient(180deg, rgba(255,255,255,0) 0%, #FFFFFF 100%), linear-gradient(109deg, rgba(218,217,249,0.5) 0%, rgba(254,236,223,0.5) 100%)`
- Purple: `linear-gradient(89deg, #5A55E4 0%, #BEBBFF 100%)`

**Core tokens** (shared by every brand)
- Text `#464246` — token `text/default` — Default body + heading color
- Icon `#464246` — token `icon/default` — Default icon color
- Icon brand `#5A55E4` — token `icon/brand` — Brand-tinted icons
- Surface `#F2F1F3` — token `surface/light` — Muted surfaces, fills
- Border `#F2F1F3` — token `border/default` — Hairline dividers
- Border dark `#D2D0D4` — token `border/dark` — Stronger dividers
- Border strong `#464246` — token `border/strong` — High-contrast outlines
- Canvas `#FBFAFA` — token `neutral/50` — App background
- White `#FFFFFF` — token `white` — Cards, sheets
- Black `#000000` — token `black` — Max contrast

**Elements** — Content-type colors. Each pairs a deeper tone with a lighter tint — reverse background/icon as needed.
- Course: `#4B91F2` · light `#E6F0FF`
- Track: `#FCA966` · light `#FEECDF`
- Project: `#F87171` · light `#FFE7E7`
- Challenge: `#E0A80A` · light `#FFECCA`
- Quiz: `#8E8AF0` · light `#EBE7FF`
- Survey: `#3CBF82` · light `#D7FFEA`
- Game: `#DC79E5` · light `#F8DBFB`
- Bounties: `#0ACFDD` · light `#CFF0F3`
- Guide: `#464246` · light `#F2F1F3`
- Blog / Article / Report: `#464246` · light `#F2F1F3`
- Video: `#464246` · light `#F2F1F3`

**Levelling** — Solaris renders the learning ladder in purple — the top tier is a gradient.
- Learning / Beginner: `#F8F7FF` · icon `#5A55E4` (Entry tier)
- Intermediate / Enthusiast: `#DAD9F9` · icon `#5A55E4` (Mid tier)
- Expert / Advanced: gradient `linear-gradient(69deg, #34308F 0%, #5A55E4 100%)` · icon `#FFFFFF` (Top tier)

**Tier / Leaderboard** — Rank tiers shared across brands — each a metallic gradient.
- Platinum: gradient `linear-gradient(200deg, #E5F3FF 0%, #8FACCA 100%)`
- Gold: gradient `linear-gradient(200deg, #FAF0CB 0%, #E6C23B 100%)`
- Silver: gradient `linear-gradient(200deg, #F5F5F5 0%, #C0C0C0 100%)`
- Bronze: gradient `linear-gradient(200deg, #F2DACA 0%, #C08B68 100%)`

### Voice & Tone
Tones: Considered, Confident, Refined

**Do**
- Write with authority and calm.
- Use the serif for headlines; keep body crisp.
- Let the soft orange-and-purple glow signal premium.

**Don't**
- Don't use playful or pixel motifs.
- Don't crowd the layout — space is the luxury.
- Don't go dark; Solaris is light and airy.

### Principles
- **One light system** — Orange leads, purple follows, and the organization canvas stays light.
- **Editorial** — Brawler headlines, mono eyebrows, and quiet color let everything read like a publication.
- **Enterprise-ready** — Premium and considered — comfortable beside the most serious brands and IT requirements.

### Motif & Background
**Sunlight on lavender** — Warm sun splotches step diagonally across a pale violet canvas, with a quiet starburst echoing the mark — the light is the motif; cards stay glassy and calm.