Build Club X
AI experts, on-demand.
This V1 brand-book page is kept as an archive. The applied identity — the live consulting site's dual-theme, dual-persona web system — is documented in the applied Build Club X guide. Go to Build Club X →
Build Club X is the expert-network layer of Build Club — it matches companies with vetted AI experts who plan, build, and train teams on AI solutions. Its identity is monochrome-first and dark: a black canvas, white type, a single signature lime accent, the pixel-X mark, and a parametric logo system that spins up a distinct-but-cohesive lockup for every sub-community, event, and specialty.
To make AI expertise and education accessible to every ambitious company and builder, turning curiosity about AI into shipped products and real business impact.
Build Club exists to close the gap between understanding AI and using it. Through Build Club X, we connect companies with vetted AI experts to plan, build, and scale AI solutions, while empowering founders, operators, and builders with the skills to use AI confidently.
Confident but not corporate. Clear, direct, and jargon-light. Expert and trustworthy, but still warm, practical, and builder-first. We talk like experienced practitioners who ship things, not like consultants writing white papers.
Premium, modern, and product-focused — but not overly corporate. The identity borrows subtle cues from the parent Build Club brand (logotype, vibe, lime accent) while establishing its own “expert network” feel. Each X feels like part of one ecosystem.
We match companies with vetted AI experts who plan, build, and train teams — not generalists, on-demand.
Every sub-community, event, and specialty is generated from one parametric foundation — distinct, yet unmistakably Build Club X.
We speak and design like people who ship things, never like consultants writing white papers.
A chunky pixel “X” on a 4×4 grid — four corners plus the two inner diagonal cells. The empty anti-diagonal centre is what reads as the X. The wordmark keeps the Build Club logotype (CLUB®).
Keep clear space on every side equal to ½ the symbol height. Nothing — text, imagery, edges — enters this zone. More is always fine; less never is.
| Version | Digital | |
|---|---|---|
| Symbol | 34 × 34 px | 1.5 × 1.5 cm |
| Primary (stacked) | 150 × 51 px | 4 × 2 cm |
| Secondary (horizontal) | 180 × 23.5 px | 5 × 1 cm |
The X identity is intentionally severe. Keep the logo monochrome, preserve the pixel grid, and let the holographic system appear as a separate material rather than a logo fill.
Use monochrome files; save spectrum colours for generated marks.
The 4×4 grid stays square and proportional.
Keep the pixel-X aligned to the grid.
Avoid glow, shadow, texture masks, and outlines.
Three approved versions only — white knockout on dark, black on light. Never recolor, tint, stretch, or place the logo where it can't be distinguished. Anchor to an edge; centre only for square avatars or badges.
Every Build Club X sub-community, event, and specialty gets its own logo — generated from one parametric system. Same 4×4 structure; what changes is the color and which blocks are on. No two are identical; every one is unmistakably Build Club X.
Type a sub-brand, community, or event — generate its on-system lockup.
Every output is generated from the same 4×4 structure — only the colour and which blocks are on change. Generate a fresh lockup per community rather than reusing one.
Generate a fresh lockup per community via the generator — never hand-make or adapt one. Open the generator
Surfaces
Ramps
Gradients
Click to inspect from / to / direction + CSS.
Parametric spectrum
Used exclusively within the parametric logo generator — never elsewhere in the UI.
Core tokens
Build Club X canvas, type, accent, and border tokens.
- Be clear, direct, and jargon-light.
- Sound like a practitioner who ships, not a consultant.
- Let black, white, and the one lime accent do the work.
- Don't be corporate or write white-paper prose.
- Don't use the parametric spectrum anywhere outside generated logos.
- Don't recreate the holographic foil by hand — always use the supplied asset.
One system — Streamline Sharp Line: white, outline-only, uniform stroke, sharp corners. Never fill, gradient, or shadow an outlined icon, and only ever in brand-approved colors. Icon pack
People get a circular black-and-white photo; the company gets the square mark on black — both ringed with the holographic foil. Never a color photo, never the company mark as a personal avatar, never a hand-made ring.
This brand's logos, fonts, imagery, and downloads live in one folder, nested under the brand. Drop files here and they'll be wired up as they land.
public/brands/build-club/x/
Social Media
Edit the name + role — get the on-brand expert post.
One spotlight template: black + waven, a holographic-ringed black-and-white portrait, the certified badge, the name in lime. Drop in a B&W photo where the placeholder sits.
One foundation across platforms: black canvas + waven texture, holographic-bordered B&W portraits, names in lime, white certified badges. Circular avatars for people, square for the company.